Vodafone Redesign (Coming soon)
Enhancing the user flow from discovery to checkout
This project aimed to simplify and streamline the Vodafone experience, guiding users effortlessly from browsing to checkout while reducing friction and boosting overall conversion.
Vodafone
Ecommernce
UI UX Design
In progress
Project Goal
The aim of this ongoing project is to streamline the Vodafone user journey from product discovery to purchase by identifying key friction points and redesigning the experience to be more intuitive, efficient and conversion focused.
Design Approach
While the full redesign is still underway, here are the initial design directions being explored:
Typography: Exploring a clean, modern type system that improves scannability and enhances the overall information hierarchy across devices.
Colour Palette: Testing a refined palette that aligns with Vodafone’s brand while enhancing accessibility and visual clarity.
Visual Elements: Developing iconography and UI patterns that support a smoother navigation experience and visually guide users through key actions.
User Accessibility: Prioritising clear layout structures, keyboard navigation, and screen reader compatibility to ensure inclusivity across all users.
Blurred for now. Full Vodafone case study dropping soon.
Discover how I helped redesign key journeys to create a more intuitive and seamless digital experience for one of the UK’s leading telecom brands.
